2015, on the World Barista Championship stage in Seattle, Sasa Sestic represented Australia to take the crown; meanwhile, he introduced a new processing method - Carbonic Maceration to the world. Since then, Sasa Sestic and Carbonic Maceration process has been well known overnight.
As a previous National Olympics handball player, he is now a founder of ONA coffee (for roasted beans supply) and Project Origin (for Green beans supply). He is totally obsessed with coffee, while his real passion is to establish trust relationship with farmers, help them to have decent life at origins.
Project Origin connects over 100 farms in 18 different countries, his fermentation methods benefit countless farmers, green bean prices break records annually thanks to their effort.
As an entrepreneur, he led his team to overcome the most difficult period during the pandemic . He tried his best to look after every staff member, sacrificed numbers to save people, created a comfort zone to make everyone feel safe and secure.
Sasa is a man who is a spiritual icon in the specialty coffee industry. He never stops innovating, leads the team moving the industry forward to a better future. Like what he said "When I can help people to give them a better life, it returns true joy".
『Guest Speaker』
Sasa Sestic
2015 World Barista Champion
ONA & Project Origin Founder
『Table of Contents』
00:40 Opening
00:41 Guest Introduction
01:43 The first origin trip to India 2012
04:37 Sasa's observation in relation to the rapid growth of specialty coffee in Chinese domestic market
06:19 The differences of coffee culture in different continents
09:42 Strategic adjustment in sales & marketing during the pandemic
10:56 ONA Coffee has been distributed to Dubai
11:25 Leadership in times of crisis
17:10 Origin facilities improvement & assist in coaching competitors during the pandemic
20:29 Friendship with Jamison Savage, a well-known coffee producer in Panama
23:33 Discussion on differences of Carbonic Maceration & Anaerobic Fermentation30:37 Discussion on boundaries of special processing & infused coffee
36:15 Why is the signature drink not popular in the western world?
41:28 Sasa's advice to freshmen who are willing to attend the competition
49:00 Rare Varietals start appearing on the stage after 2019
52:49 Sasa's closest coach - Hide Izaki
57:17 What does the "Coffeeman podcast" talk about?
『Related videos & articles』
The coffee Man documentary
https://www.youtube.com/watch?v=NOP2Y12r3oI&t=401s
The coffee man podcast
https://podcasts.apple.com/au/podcast/the-coffee-man-podcast-season-2/id1527711270
2015 World Barista Championship presentation
https://www.youtube.com/watch?v=7jttyvyUGpI&t=1s
Leadership in times of crisis
https://www.youtube.com/watch?v=we9KCwSQIPE&t=278s
Infused coffee
https://perfectdailygrind.com/2021/08/infused-coffees-experiments-with-fermentation/
https://perfectdailygrind.com/2021/10/infused-coffees-answering-some-common-questions/
『Host』
YIKE
YUJIA
YUNAN
If you like this channel, you can access via Apple podcast, Spotify, Google podcast and Overcast for listening. Cheers ~
BGM: The coffee song - Jack Botts
Email: [email protected]
